AUBURN, AL- File this under the header “Well, at least they are trying.” As Facebook bolsters its efforts to eliminate foreign entities from advertising politically, it is finding plenty of challenges.
In response to the justified heat over Facebook’s failure to police Russian influence on its platform, the social media site is now requiring those wishing to advertise political messages to verify their identity as an American citizen. Until that is done, Facebook will block ads deemed to be political in nature. Ads will also require a “Paid for by” disclaimer and be stored in an accessible database.
But, it isn’t quite working that way.
According to the New York Times, “a daycare center, a vegetarian restaurant, a hair salon, an outdoor clothing maker and an investigative news publisher” were among those who had ads flagged for “political content” showing that the algorithm clearly still needs work.
More concerning, however, is that Facebook completely missed political advertising from outside groups in California’s 4th Congressional District that was not compliant with the new policy- showing there still is an opportunity to slip through the cracks.
The full article can be found here: https://www.nytimes.com/2018/06/21/business/facebook-political-ads.html.
What do you think? Do you agree that these are positive steps from Facebook? Or, is the social media platform doing too much to restrict content? Join the conversation at https://www.facebook.com/takebackorg/.