A self-proclaimed Media Guy, Mark McKinnon has been solving complex strategic challenges for causes, companies and candidates, including George W. Bush’s election and come-from-behind re-election.With Bush trailing John Kerry, McKinnon conducted a press briefing from campaign headquarters to defend commercials centered on President Bush’s strong response to the September 11 attacks. McKinnon did not back down to questions from the Washington Post and others, stating, “obviously 9/11 was the defining moment of these times,” and that the president’s response to attacks “are important parts of this administration’s record.” (WP 3/4/2004)
According to Broadcasting and Cable magazine, McKinnon is one of “a handful of players behind every big decision, consensus or roadblock in Washington…putting a unique, sometimes hidden stamp on the outcome of today’s debates.”
George W. Bush says of McKinnon, “I was really impressed by Mark’s creativity, and I was particularly impressed by his honesty.” Senator John McCain, in his typical straight-talk fashion, remarks, “He’s almost a genius.”
In addition to helping engineer five winning Republican presidential primary and general-election campaigns, he was appointed by President Bush to serve as a governor of the Broadcasting Board of Governors. An award-winning media producer and communications strategist, McKinnon has been awarded more than 30 Pollie and Telly awards, honoring the nations best political and public affairs advertising.
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